Welcome to Talk Media Services (TMS)
As an author trying to promote your book you know how challenging it is to get the word out to large numbers of potential buyers. There are thousands of new titles every month. How do you rise above all the buzz and get your message heard.
One method has been used for over a century. It worked then and it works today.
“The single most effective way for people to learn about you and your
book is through interviews on talk radio programs and podcasts.”
- You can deliver far more information in less time than someone reading on your website or social media page.
- The spoken word is far more effective for conveying your enthusiasm and passion than any other medium.
- People hear your voice. The voice is personal. Listeners are more likely to buy because they gain a relationship with you personally.
- There is more of a sense of urgency. Listeners often go to your sales page right while they are listening.
- Most Interviews are archived and listed in Google making them available for years to come. (called The Long Tail)
- You reach a more captive audience. Many people listen while commuting.
Often, authors hire PR Agencies to contact potential shows (we know, we worked for one for years) and they still do for the major national syndicated radio shows like Dr. Joy Brown or Coast to Coast.
But… the fees are out of reach for most authors.
We at TMS have the answer!
There are thousands of radio programs, both land based and on the Internet, with sizable audiences. Podcasts, often have a small audience, but they are usually ‘subject related’. When your book falls within their demographic you will get a much larger return even though the audience is smaller.
(In the end it doesn’t really matter how large the audience is because your interview is most likely to get indexed by Google and be available to the world for many years to come. The audience then becomes specific to your subject area because they are searching for it. Also, the more interviews you have the higher Google ranks you in the search order.)
Identifying and Contacting Shows
Talk Media Services has accumulated a database of over 1200 radio programs and podcasts that do interviews, mostly over the phone. We have cataloged and categorized each show so we can be more selective with each client.
From this large specialized database we sort and select programs, that are likely to be interested in interviewing you, to create a custom list specific to your book’s topic area. Once mailed hosts and producers contact you and set up the best time for the interview.
Here are the ‘Eight Steps to Success’ in our Talk Media Services Program:
- You pay nothing up front.
- At our initial interview over the phone (or Skype) we both decide if a relationship will be mutually beneficial.
- Together we create two page ‘Interview Information Sheet’ (otherwise known as a Pitch Sheet) This contains information about you, your book as well a short list of questions that the host of the program can use in your interview.
- You now forward our fee for service.
- We do the custom selection from our database specifically related to your book.
- We divide the list up strategically into between two and five weeks of of mailings depending on the size.
- The mailing is then placed in our que for distribution. We only mail on Monday, Wednesdays and Fridays and only for one client at a time. The que is usually two to three weeks.
- Radio hosts or their producers then email you directly to set up the interview.
Frequently Asked Questions
Do I have to be an author to contract your services?
No, we work with anyone that has a message that they want to get out to much larger, targeted audiences.
What costs are associated?
The fee for creating, customizing and conducting the five week campaign is $550 USD.
How many bookings can I expect?
By sorting and selecting potential shows we up the percentage of bookings. We will not accept a client where we think that there is a strong possibility of less than 10 interviews. There is no upper limit and you pay nothing extra.
Can I email the list again?
Yes. Follow up mailings are $350 to the same list. We are reluctant to send out the list more than once every two to three months.
What proof do I have that you did the mailing?
You receive a log of the names of the show and host. We include the telephone numbers (if we have them) but not email address. We encourage you to follow up with select shows.
What is your background and experience in this area?
Our agency is young but we’re not. We have many years of both, conducting interviews (over 700) and being interviewed (300+), as well as training radio hosts and podcasters. Over the years we’ve come to know what they are looking for and how to be more effective in reaching them. We are a small agency and only work with a limited number of clients to assure that each campaign will be effective.
Can I do this mailing myself?
Yes, but you wouldn’t want to. There are lists available that you can purchase but you would have no way of knowing which show is looking for interviews in your subject area.
The real problem begins when you start to mail them. The minute a few hosts hit the ‘Spam’ button you will very likely get your domain and email address blocked, and quite possibly banned. That is only the beginning of a world of pain but the above is enough to stop you dead in the water. Don’t do it. We have learned the hard way.
Why do you break up the mailing over five weeks and what do you mean by ‘strategically.’
First you wouldn’t want several hosts and producers contacting you all at once. It’s too many plates in the air to keep spinning because of the dynamic nature of scheduling. If three producers at a time offer you three potential time slots it’s very easy to get confused. Then two of them email you back to say they want to change the time to a new set of three potential dates. You won’t get a second chance so screw ups are not an option.
By ‘strategically’ we mean that many shows are part of the same network or station. You don’t want to mail hosts from the same station the same week. You especially don’t want to end up with two interviews from two hosts from the same station in the same week. Both will be mad and might even cancel once they realize.
Your Next Step
Talk Media Services